Club Car and Tommy Bahama Announce Vehicle Collaboration

AUGUSTA, GA (March 28, 2024) — Iconic island lifestyle brand Tommy Bahama has signed a licensing agreement with Club Car for a collaboration on a special edition vehicle. Club Car is an industry leader in innovation and design for golf cars, utility vehicles and personal-use transportation.

“We’re excited to bring to market this new collaboration with Club Car that further advances our vision to inspire you to relax, exhale, and enjoy the moment, whoever—and wherever—you are,” said Gina Wilcox, Vice President of Licensing for Tommy Bahama. “Having fun outdoors is a huge part of the island-inspired lifestyle. Golf cars introduce new ways to enhance outdoor fun with family and friends. This partnership offers a new opportunity for our guests to enjoy both brands and how they live.”

The Tommy Bahama collection will offer top notch quality and unparalleled versatility, reflecting Club Car’s desire to manufacture products that produce superior performance. The collaboration launches with a special edition Tommy Bahama Onward® vehicle emblazoned with a signature heritage print, custom upholstery and other fun additions. With the completely customizable Onward, you can design a car that not only gets you where you’re going but matches your style and personality along the way. Crafted for comfort, performance and style, guests will be able to customize their Onward with a Tommy Bahama package with signature Tommy Bahama prints, custom seats, and more unique design elements and accessories. Club Car has created a vehicle specifically engineered to fit your every adventure, on the golf course or off.

“We’re excited to connect the energy of Tommy Bahama with the fun of the Club Car lifestyle for a truly unique driving experience,” said Jeff Tyminski, Vice President of Marketing and Product Management for Club Car. “It’s the perfect combination of sunshine and good vibes.” The Tommy Bahama and Club Car collaboration will launch for Summer 2024 and will be available for purchase at select Club Car dealers.


With over 60 years of experience of innovation and design in producing small-wheel vehicles, Club Car is a leading manufacturer of gas and electric golf, utility and personal transportation vehicles. Since 1958, the Club Car product portfolio has grown to include much more than golf cars, now encompassing vehicles for commercial and consumer markets, all built with an uncompromised desire for superior safety, quality, and performance. As a global leader in sustainability and electrification, the Club Car Vehicle Group includes luxury electric vehicle brand, Garia, and lightweight electric utility vehicle brand, Melex. Garia and Melex product portfolios share similar characteristics of reliability, thoughtful design, and proven performance. Club Car Vehicle Group is proud to be on the forefront of environmentally responsible Zero Emission Vehicle (ZEV) technologies. environmentally responsible Zero Emission Vehicle (ZEV) technologies. For more information, visit


Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is the iconic island lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations worldwide, 23 of which offer a Tommy Bahama Restaurant & Bar or a Tommy Bahama Marlin Bar. 

The Tommy Bahama collection is available on and at the finest U.S. retailers. For more information, please visit

Originally seen on Golf Car Advisor

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